Cultural Equity provides customer focused programs to assist organizations to develop intercultural skills and to become culturally literate in a complex international world. Our specialists will ensure you are equipped with the practical tools and techniques necessary to work in a multicultural environment.
Choosing intercultural training from Cultural Equity will help you:
- Reduce the risk of conducting international business
- Gain a greater understanding of how cultural differences impact on business communications
- Create a platform for international assignment success
- Develop new skills and strategies to manage, motivate and lead multicultural teams
- Become culturally competent in a complex international environment

Our services cover four areas:
A. Cross-cultural Awareness Training
The lack of cultural awareness preparation has many levels of impact - from an embarrassing moment to a breakdown in inter-company communication to a lost deal or accord. The price of inadequate cultural awareness is easily avoided by attending one of our culture awareness training programs. Some of the key features of our programs are:
- Unblocking cultural blocks
- Cultural dimensions and their applications
- Chinese cultural briefs, values, norms and customs
- Australian culture briefs, values, normas and customs
- Asian and Western cultural differences
- Cultural Intelligence development
B. Cross-cultural Communication Training
We offer specialized communication skills courses aimed at both English speakers and Chinese speakers. Each module is designed to meet your unique requirements of writing, presenting, negotiating or speaking. Such courses are aimed at maximizing cross cultural understanding and value. They include:
- Effective sales presentations
- Effective email promotion and creation
- Strategic marketing communications - brochures and e-flyers
- Business Presentation
- Negotiating Across Cultures
- Conducting multicultural meeting
C. Cross-cultural Business Operation Training
Organizations will learn how to analyze a business opportunity and risk in a multi-cultural environment, and how to conduct a tailored marketing plan for the target country or group. The focus supports building business relationships and maintaining them in a multi-cultural environment.
- Cross-cultural business analysis
- International marketing plans
- Business protocol and etiquette
- Cross-cultural business relationship building and management
D. Cross-cultural Human Resources Training
The demands of international businesses and the need to recruit a diverse and multicultural workforce have changed the way many organizations recruit staff. Standard recruitment testing tools and interview techniques can be inadequate across different cultural contexts.
Here at Cultural Equity we assist organizations to carry out cultural intelligence tests to evaluate employees in terms of adapting to new cultural environments, identify potential individual intercultural strengths and weaknesses, and develop the strengths and overcome the weaknesses.
- Expatriate Cultural Intelligence development and specific target culture training
- Recruitment testing and selection
- Multicultural team building and Managing
- Cross-cultural HR issues and specific organizational challenges
We provide various and flexible action-learning training and development methods for our customers which are designed to meet cusotmer specific needs, constraints and particular time horizons.
- Presentation
- Workshop
- Executive coaching Session
- Country briefing orientation
- Self-learning with instruction
- Cultural Intelligence demonstration and evaluation
- Assessment and Feedback analysis
- Follow-up Support
- On-line Enquiries
Download
To access our brochure, please download here
If you wish to find out more about our training brief, please download here
Cross-cultural Awareness Training
Cross-cultural Communication Training
International Marketing Plan Training
Multi-cultural Team Building and Managing
Or our newletters, please download here
Newsletter Issue1
Newsletter Issue2
For more information about our services and to get a quote, please contact us.

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