Welcome
Welcome to Cultural Equity.
Are you currently doing business with international markets or thinking of entering new markets overseas?
Wonder how to maximize your relationship with key customers and suppliers who come from different cultures?
We, at Cultural Equity specialize in Cultural Intelligence, which provides sustainable competitive advantage to both large and small organizations.
Cultural Intelligence increases inter-cultural communication skills, strengthens cross cultural customer and supplier relationships, increases overseas expat assignment and success rates and tackles firm-specific cross cultural challenges.
By choosing Cultural Equity as an organizational partner, we can provide customer-focused solutions to these increasingly important business issues. One of our major tenets is cultural relativity-cultures are not superior nor inferior just different- and we believe understanding key social behaviours that you may not be familiar with and choosing the correct response to these behaviours plays an important role in doing business successfully in the modern globalized world.
Thus, in order to help organizations to gain cross cultural actionable knowledge in a short time frame and with a reasonable budget, Cultural Equity commits itself to provide a series of professional and practical training sessions about cultural intelligence and consultation to organizations who interact with other countries and with different cultures.
By developing Cultural Intelligence, businesses can maximize:
- Enhance cross cultural communication.
- Build effective cross cultural relationships.
- Adapt products and services to local conditions.
- Choose key personnel for overseas assignments.
- Minimize culture shock.
Doing Business with China
The Chinese market offers great business opportunities due to its rapid economic growth and huge market, however, it has its fair share of challenges, ranging from inadequate cultural understanding, inappropriate entry strategies, lack of access to sales channels,and difficulties encountered in finding the right partners. Understanding the Chinese mindset is a key to success in this potentially lucrative marketplace.
Cultural Equity develops a practical and systematic approach to help our clients
reduce these risks and maximize the return on their investment in Chinese market. With our global vision, local experience and access to local networks and on the ground in China, we can assist our clients to acquire valuable cultural awareness, undertake comprehensive customer analysis, draw up appropriate relationship-build strategies and thus expand our clients' business operations effectively in China. 
Please refer to our Services page for more information.
Dong Business with Australia
Australia has increasingly important business connections with China. Not only are many Australian companies entering the Chinese market, there are also many Chinese organizations developing their businesses in Australia or going to start business in Australia. There is no doubt that an adequate understanding of Aussie culture will bring many benefits to these Asian companies. Cultural Equity has customized training programs which can benefit Asian companies by becoming aware of Australian culture before or when they enter the Australian market.
Please refer to our Chinese webpage for more information.
News and Club
Cultural Equity will continuously update relevant news regarding Cultural Equity and its innovative products and provide current information concerning both Western and Asian market places in the websit.
Also, you can subscribe to our newsletter which is full of interesting cultural snippets by contacting with us. Please check our Contact with Us page for more information.
Social network club will come into place soon for our clients sharing their cultural experiences when doing business with overseas markets. We will send details to our customers in future about it.
For more information about our services , arrange a consultation, or gain a quote, please do not hesitate to contact us.
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